Experience

GammaUX / YARA  - Senior UX/UI Experience Designer (Spain) 2023 - 2024

At GammaUX, my client partner is Yara International, a leading global crop nutrition company operating with nearly 18,000 employees and 196k users across 20+ countries, with 2024 revenue of €12.74 Billion.
Led 11 Engineers and mentored 4 designers to translate business requirements into technical requirements for an agricultural app redesign, enabling farm owners across Europe to effectively utilize agricultural tools for optimised fertiliser applications, resulting in a 25% increase in user adoption (5% over expectation). 

• Partnered closely with Engineering and Product leads to prioritize and deliver a Precision Farming App roadmap’s P0 features, producing a high-quality user experience that expanded crop yields by 15% and reduced fertilizer use by 20%.

• Presented data-driven UX/UI designs to the Product Owner and 20+ cross-functional executives for [Yara’s digital products], highlighting product gaps, recommending how to close gaps and increase market reach, and influencing leadership to approve 4 key features that have: 

• Increased user engagement by 30%, with AtFarm users adopting key functionalities like field setup and actionable insights, driving higher adoption rates among farm owners.

• Reduced time-to-market for new features by 40% through streamlined development workflows.

• Achieved 100,000 registered users, demonstrating strong adoption and market demand, while leveraging insights from over 10 million hectares registered on the platform to drive better decision-making.

• Yara Plus digital products contribute 25% of the brand's recognition across the European market.

Banco de Crédito del Perú - Senior UX/UI Experience Designer (Peru) 2020 - 2022

BCP is the largest bank in Peru, with a workforce of almost 18,000 employees serving 6 million clients nationwide.

Proactively analysed and identified connections between customer needs, competitive and market research, and business priorities to design a unified digital platform 2 websites, 2 apps for corporate banking that raised company NPS (Net Promoter score) from -33 to +17 points.

• Developed e-2-e functional requirements for a digital banking platform and provided detailed guidance to team of 14 Engineers for requirement implementation, yielding:

• Reduced corporate transaction processing times by 30%, helping BCP achieve its 2020 goal of improving operational efficiency.

• Reduced user action flow completion times by up to 50%, improving efficiency and streamlining the overall user experience.

• Increased digital platform adoption among corporate clients by 22%, supporting the bank’s target of expanding its digital ecosystem.

Optimized cross-selling opportunities, contributing to a +10.6% revenue growth for the bank, though the specific impact of my team was difficult to isolate due to multiple influencing factors.

Amable - UX/UI Experience Designer (Peru ) 2018 - 2020

Amable is a digital consultancy focused on UX research and UX/UI design, with branches in Argentina, Peru, and Chile.Applied a customer-first, full-system mindset to guide [8] stakeholders in a multi-platform (2 apps, 4 websites) product redesign which has:

• Earned praise from stakeholders for delivering a seamless and user-focused digital experience.

• Enhanced cross-platform consistency, reducing churn by 25% and improving NPS by 15 points.

• Built bridges between technical and non-technical stakeholders to develop a [Telecommunications Self-Service App for Claro Peru] that [streamlined customer support, reducing call center dependencies and boosting user satisfaction].

Barrows Global - Industrial designer / Retail design  (London, UK)    Mar - Aug 2017

Owned consumer experience for product design, which entailed finding insights, building prototypes, and seeing through the manufacturing processes up to final execution. Focusing on creating solutions that drive shopper conventions. Clients: Shell, Bourjois  

Maxim World - Product designer  (London, UK)         2016–2017

I designed, tested, and coordinated the manufacturing process for tailor-made products for high-end hotels. These products included decorations and accessories for common areas, restaurants, bedrooms, bathrooms, and all spaces in between.

Academic qualifications

Bachelor’s in Industrial Design (Honors) - RMIT University (Melbourne, Australia) 

Additional studies

Service Design course  |  San Ignacio de Loyola Institute  (Lima, Peru)             2019 

Design Thinking course  |   UTEC University (Lima, Peru)   2017  

Project management | Starbucks Global Academy and Arizona State University     2017

Skills

• Leadership & Mentorship

• Technical Awareness: CSS & HTML

• Roadmaps

• A/B Testing

• User research

• Agile & Scrum Methodologies

• Data-Driven Decision Making

• Stakeholder Communication & Engagement

• Data visualization 

• Growth strategies

• Strategic UX/UI & Digital Product Design

• Team management

• Engineering support

• Value stream mapping

Tools

Figma, Axure, Sketch, Zeplin, Photoshop, Illustrator, InDesign,  Basic HTML + CSS, Arduino, Rhino 3D, Solidworks, Keyshot

Extracurricular activities

Peruvian National Hockey Team  [ Player ]        2008 - 2012

Blind Masseuse Association:  SAW [ UX designer ]                              2019

Volunteer “TECHO” [ Activity personnel]                                      2012

Languages

English (fluent)

Spanish (native)

French (intermediate)